Mechie mgbasa ozi

Izu gara aga na Apple bụ, n'etiti ihe ndị ọzọ, na mmụọ nke mgbanwe njikwa. A buliri Jeff Williams na Johny Srouji, Phil Schiller, onye isi ahịa, nwetara ikike ọhụrụ n'okpuru nku ya. Na mgbakwunye na Ụlọ Ahịa Apple, nke ọ ga-elekọta, ọ na-emetụtakwa ya site n'inweta ọhụrụ - n'afọ na-abịa, Tor Myhren ga-enyere ya aka site n'ọkwá onye isi oche nke Marketing na Communications.

Myhren jere ozi mbụ dị ka onye nduzi okike maka ụlọ ọrụ mgbasa ozi ịntanetị Grey Group yana onye isi njikwa maka ụlọ ọrụ Grey Group New York. Otú ọ dị, ihe ọzọ na-echere ya na Apple. N'ezie, ọ ga-ahụ maka ngwaahịa dị iche iche site na mgbasa ozi TV ruo na nkwakọ ngwaahịa ngwaahịa na imepụta brik na ngwa agha. O doro anya na ọ pụghị ichere maka ọnọdụ a, Apple na-ekwekwa nkwa ọtụtụ ihe dị mma n'aka ya.

"Afọ asatọ m nọ na Grey Group abụghị ihe kacha mma n'ọrụ m, ọ bụ ha kacha mma na ndụ m niile. Enwere m mmasị na nkeji ọ bụla ebe ahụ ma nwee mmasị n'ịrụ ọrụ na enyi m na onye ndụmọdụ Jim Heekin. Enweghị okwu iji gosipụta etu m si akpa nganga maka ihe anyị wulitere ọnụ. Apple enweela mmetụta dị mma na ndụ m ma kpalie m n'ọrụ okike m karịa ihe ọ bụla ọzọ," Myhren gwara ya. Business Insider na-agbakwụnye na ọ ga-enwe mmasị isonyere ndị otu Tim Cook.

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A ghaghị ịgbakwunye na Myhren abụghị onye ọhụrụ na ụlọ ọrụ ahụ. Kpọmkwem megidere. Ọbụghị naanị na ọ bụ uche okike n'azụ mgbasa ozi E * Trade Baby's Super Bowl, mana o jikwa Rob Lowe mee mkpọsa DirectTV wee tụgharịa Ellen DeGeneres ka ọ bụrụ ihe akpọrọ CoverGirl. Myhren kere òkè na ọrụ ndị na-adọrọ mmasị bụ ndị mere ka ọ bụrụ onye a ma ama ma mee ka ọ nweta ihu ọma nke ụlọ ọrụ ndị buru ibu na ndị a na-akwanyere ùgwù.

N'ime afọ isii gara aga, ọ nọ na Grey Group's New York ụlọ ọrụ, ebe o jisiri ike ihe fọrọ nke nta ka okpukpu atọ ike ọrụ ruo 1 mmadụ wee nweta ọtụtụ ihe nrite maka ụlọ ọrụ. Ọ bụ ihe kwesịrị ịrịba ama na Grey Group, ya na Myhren n'onwe ya, meriri 000 prestigious Lions award na Cannes Lions kwa afọ n'afọ a.

Ozugbo njikwa Gray Group matara na Myhren ga-ahapụ ọkwa ha n'oge na-adịghị anya, CEO Jim Heekin na North America CEO Michael Houston zigaara ngalaba ọ bụla na ụlọ ọrụ ahụ akwụkwọ ozi na-achịkọta ihe niile Myhren rụzuru, ihe ndị ọ rụzuru, echiche na ihe mkpali, na-ekwupụta nke ahụ kwesịrị ekwesị. ezi ekele sitere n'aka onye ọ bụla nwere nsọpụrụ nke iso ya na-arụkọ ọrụ.

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Myhren n'onwe ya nwekwara ọtụtụ onyinye na oge na-atọ ụtọ nke mere ka obi sie ya ike na imepụta ihe n'ezie. Agụnyere ya na ndepụta Fortune "40 n'okpuru 40", nweta ọkwa a na-akwanyere ùgwù na ndepụta ụlọ ọrụ ngwa ngwa nke ndị kacha emepụta ihe, ma sorokwa na mkparịta ụka TED abụọ.

N'ime ụdị ya, a na-akwanyere Myhren ùgwù nke ukwuu. Adweek kọwara ya dị ka "akara ngosi okike zuru ụwa ọnụ nke nyere aka kwalite Grey Group n'elu". Onye isi ihe okike nke ụlọ ọrụ mgbasa ozi Droga5 Ted Royer, onye isi oche nke FCB Global Carter Murray na ọtụtụ ndị ọzọ echekwaghị okwu mmesapụ aka.

Nzụlite ya adabereghị na ịmepụta mgbasa ozi na mkpọsa. Site na mmalite, ọ bụ onye nta akụkọ wee malite ide egwuregwu Akwụkwọ akụkọ Providence. Dị ka Myhren n'onwe ya kwuru, ọnọdụ a nyere ya ọhụụ doro anya na echiche nke otu esi ejikwa ọrụ mgbasa ozi ya, n'ihi na ọ ga-emeri oge njedebe siri ike nke a ga-ezute.

Gị onwe gị kwa ọ na-etinye aka na ịse foto na mgbe ọ na-anọghị n'ọnọdụ ịmepụta ihe, ọ na-abanye na skis ma ọ bụ bulie basketball, bụ nke ọ maara nke ọma ma na-egwuri egwu maka Occidental College na Los Angeles, ebe, dịka ọmụmaatụ, Barack Obama gụrụ akwụkwọ. A pụghị ịgọnarị ịhụnanya o nwere maka Japan - ọ na-asụ Japanese nke ọma wee zute nwunye ya n'ọdịnihu na Tokyo.

Tor Myhren ga-abụ otu n'ime ndị isi njikwa Apple dị mkpa sitere na 2016, ọ ga-ekwe omume na ka oge na-aga, anyị ga-ahụ mgbanwe ụfọdụ ma site na mgbasa ozi mgbasa ozi, yana site na echiche nke teknụzụ nkwukọrịta na usoro ịzụ ahịa ọhụrụ. Obi abụọ adịghị ya na ọ bụ àgwà nke nwetalarị ihe dị n'ụwa, ya mere o nwere ikike ịkwaga na ụlọ ọrụ dị ka Apple.

Isi mmalite: Business Insider
Isiokwu:
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