Ondrej Holzman Bose na Beats nwere ike ikwenye na mmezi nke na-abụghị ụlọ ikpe ọgụ maka teknụzụ mbelata mkpọtụ gburugburu (ịkagbu mkpọtụ), nke dị ka Bose si kwuo, onye asọmpi ya depụtaghachiri. N'ikpeazụ, esemokwu ahụ agaghị aga n'ụlọ ikpe, n'ihi na ndị ọkàiwu nke akụkụ abụọ ahụ nwere ike ịchọta ihe jikọrọ ọnụ.
Bose kwuru na Beats emebiela ikike ikike ya maka mbelata mkpọtụ gburugburu, njirimara ekweisi Bose, yana QuietComfort nso a na-ahụta dị ka nke kachasị mma n'ihe gbasara mbelata mkpọtụ gburugburu.
Na US International Trade Commission (ITC), ndị nnọchi anya Bose rịọrọ ka amachibido mbubata nke Beats Studio na Beats Studio Wireless ekweisi, mana mgbe ọtụtụ ọnwa nke mkparịta ụka gasịrị, ITC enwetala arịrịọ ugbu a ka ọ kwụsị nyocha maka mmebi iwu ikike.
Agbanyeghị, ọgụ dị n'etiti Bose na Beats, nke Apple nwere ugbu a, akwụsịbeghị. Kama ikpe ikpe, Otú ọ dị, ọ bụ asọmpi dị ọcha. Bose abanyela nkwekọrịta dị oke ọnụ ugbu a na NFL (American Football League), nke ga-eme ka ekweisi Bose bụrụ akara ngosi nke asọmpi ahụ, yabụ ndị egwuregwu na ndị nkuzi agaghị enwe ike iyi, dịka ọmụmaatụ, ekweisi Beats n'oge egwuregwu.
Agbanyeghị, Apple nwere ike igbochi ya site na iwepu ngwaahịa Bose n'ụlọ ahịa brik na ngwa agha, dịka ekwuru n'ụbọchị ndị na-adịbeghị anya. Ndị ahịa nwere ike agaghịzi enwe ike ịzụta SoundLink Mini ma ọ bụ SoundLink III ndị na-ekwu okwu site na Apple, dịka Beats karịsịa ga-enweta ọkwa dị mma.
