Mechie mgbasa ozi

Apple bụ ụlọ ọrụ kacha amasị maka oge asatọ n'usoro, na afọ a, a na-atụ anya ịgbatị ID Touch na ngwaahịa ndị ọzọ. Otú ọ dị, onye bụbu onye isi nke General Motors dọrọ aka ná ntị ụlọ ọrụ apple ka ọ ghara ịbanye n'ichepụta ụgbọ ala, ọ na-ekwu na ọ maghị ihe ọ na-abanye ...

Onye nta akụkọ ọzọ na-abịa Apple, oge a site na Macworld (February 17)

Mmekọrịta Apple na ndị nta akụkọ na ọha na eze n'ozuzu agbanweela nke ukwuu kemgbe ọpụpụ nke Apple's head of PR Communications Katie Cotton. Apple ekwenyela na mgbasa ozi mepere emepe ka ukwuu site na iwere Chris Breen, onye nchịkọta akụkọ ogologo oge nke akwụkwọ akụkọ Macworld. A maghị ọnọdụ a họpụtara Breen, mana a na-eche na ọrụ ahụ ga-ejikọta na nkwurịta okwu PR. Breen biputekwara ndụmọdụ nchọpụta nsogbu na magazin ahụ, ya mere ọ ga-ekwe omume na ọ ga-ede nkuzi na Apple. Otú ọ dị, nkwupụta sitere n'aka onye nta akụkọ n'onwe ya adịghị enye olileanya na ọ ga-alaghachi na-ede akwụkwọ, ma ọ dịghị ekpughe ihe ọ na-eme n'ezie na Cupertino. N'ime ọnwa isii gara aga, Apple ewerela onye nta akụkọ nke abụọ, nke mbụ bụ onye nchoputa weebụsaịtị AnandTech, Anand Lal Shimpi.

Isi mmalite: Okpukpe nke Mac

Apple na-akwụ ụgwọ, wee gbaa onye na-ahụ maka mmekọ nwoke na nwoke na-emegide nwoke nwere mmasị nwoke (17/2)

Apple goro onye lobbyist Jay Love n'oge na-adịbeghị anya, onye bụbu onye ndọrọ ndọrọ ọchịchị na-achọghị mgbanwe mara maka echiche mgbochi nwoke nwere mmasị nwoke. Ọ bụ ihe ijuanya, n'ikwu na ọ dịghị ihe ọzọ, na ụlọ ọrụ Tim Cook na-elekọta, bụ onye na-emeghe banyere nwoke idina nwoke ya, ga-ewe onye na-emegide alụmdi na nwunye nwoke nwere mmasị nwoke n'ọrụ. Ihe nkesa ozi BuzzFeed Otú ọ dị, ọ chọpụtara na ịhụnanya anaghịzi arụ ọrụ maka Apple. Ihe nkesa ahụ enwetaghị nkọwa gọọmentị sitere na Apple, mana ọ fọrọ nke nta ka ọ bụrụ na a chụrụ ịhụnanya n'aka Apple n'ihi echiche ya na-adabaghị na mmụọ nke ụlọ ọrụ California.

Isi mmalite: BuzzFeed

Touch ID nwere ike iru ngwaike Apple ndị ọzọ site na ekwentị mkpanaaka (February 17)

Dị ka otu blọọgụ Taiwan si kwuo Appleclub Apple na-ezube itinye Touch ID n'ime Macbook Air inch 12 ọhụrụ. Otú ọ dị, mgbasawanye nke otu n'ime ọrụ ndị na-adọrọ mmasị nke iPhone, na ugbu a nakwa nke iPads, ekwesịghị ịkwụsị ebe ahụ. Touch ID kwesịrị ịbịa na ngwaọrụ Apple niile na 2015. MacBook Pro kwesịkwara inwe nke arụnyere n'ime trackpad, na ndị ọrụ iMac nwere ike iji ọrụ a site na Magic Mouse ma ọ bụ Magic Trackpad. Nkwagharị a ga-enyekwara Apple aka ịgbasa ojiji Touch ID maka ịzụ ahịa n'ịntanetị.

Isi mmalite: Okpukpe nke Mac

Blackberry gbara ndị nrụpụta keyboard Typo akwụkwọ (February 17)

Ka onye na-emepụta ahụigodo iPhone Typo tara BlackBerry nra maka iṅomi imewe nke ahụigodo akara ngosi ya, ọ webatara keyboard Typo2 emelitere, nke ụlọ ọrụ ahụ kwuru na e bu n'obi gbanwee ihe niile e depụtaghachiri. Agbanyeghị, BlackBerry enweghị afọ ojuju na ụdị a, ya mere Typo ji kpee akwụkwọ ọzọ. Ahụigodo ahụ, nke BlackBerry kwuru na “e depụtaghachiri ya nke ọma ruo ntakịrị nkọwa,” ka na-ere ya.

Isi mmalite: Okpukpe nke Mac

Onye bụbu onye isi General Motors dọrọ Apple aka ná ntị megide mmepụta nke ụgbọ ala (February 18)

Onye bụbu onye isi nke General Motors, Dan Akerson, bụ onye isi ụlọ ọrụ maka ihe na-erughị afọ anọ na enweghị ahụmahụ na ụlọ ọrụ ụgbọ ala, dọrọ Apple aka ná ntị megide mmepụta nke ụgbọ ala. "Ndị na-enweghị ahụmahụ ọ bụla n'ichepụta ụgbọ ala na-eleda azụmahịa ahụ anya," ka Akerson kwuru na-ekwu. Anyị na-ewere ígwè, ígwè na-adịghị ahụkebe, ma mee ka ọ ghọọ ụgbọ ala. Apple amaghị ihe ọ na-abanye, "ka ọ gbakwụnyere na nzaghachi na-ekwu na Apple na-abanye n'ichepụta ụgbọ ala. N'uche ya, Apple kwesịrị ilekwasị anya na mmepụta nke ngwá electronic maka ụgbọ ala. O kwuru na ego a na-enweta n'ahịa ụgbọ ala pere mpe, ebe iPhone bụ, dị ka ya si kwuo, "onye nbipute ego".

Isi mmalite: verge

Apple bụ ụlọ ọrụ kacha amasị maka oge asatọ n'usoro (February 19)

Apple rịgoro n'elu ndepụta ụlọ ọrụ ndị a ma ama na magazin Fortune maka oge asatọ n'usoro. Google weere ọnọdụ nke abụọ na nyocha a, nke ihe karịrị ndị isi azụmaahịa na ndị nyocha 4 chịkọtara. Apple nwetara ọkwa kachasị elu na ngalaba itoolu niile, dị ka ihe ọhụrụ, ọrụ mmekọrịta ma ọ bụ àgwà ngwaahịa. Ụlọ ọrụ ndị dị ka Starbucks, Coca-Cola, na ụgbọ elu America Southwest Airlines nọ na iri kacha elu.

Isi mmalite: 9to5Mac

Otu izu na nkenke

Ozi ọma ahụ tụrụ ọtụtụ ndị ọrụ apụl anya bụ ihe ịrụ ụka adịghị ya na akụkọ ahụ Apple kwuru na-akwado Ụdị ụgbọ ala nke gị. Ma ọ bụghị ya, izu gara aga bụ mmụọ nke nkwadebe maka ire Apple Watch: ọ na-aga N'ihi ha, nrụgharị nke Ụlọ Ahịa Apple nke Jony Ive na Angela Ahrendtsová duziri, nke ugboro abụọ. chọpụtara na mkpuchi nke akwụkwọ akụkọ ụmụ nwanyị, mana na-agbapụtakwa ozi nke Apple nwere na ọgbọ mbụ nke elekere nyefee ọtụtụ sensọ ahụike.

Maka Cupertino ọ bịara onye ọrụ ọhụrụ ga-arụ ọrụ ọzọ na nke ahụ bụ DJ Zane Lowe sitere na BBC Radio 1, onye nwere ike ịbụ nkwado dị ịrịba ama maka ọrụ egwu ọhụrụ nke Apple. Classically, anyị mụtara banyere Samsung ọzọ mgbalị mpi Apple, oge a na-eji ọrụ ịkwụ ụgwọ nke ya. Ọbụna onye isi Motorola n'izu a kwuputara banyere Apple, ịzaghachi mwakpo Jony Ive na-ekwu na Apple na-ana ọnụ ahịa jọgburu onwe ya.

Ọ bụrụ na akụkọ anyị maka izu a ezughi gị, ị nwere ike ịgụ profaịlụ mara mma nke Jony Ive na New Yorker, nke n'echiche anyị bụ otu n'ime ederede kachasị mma gbasara Apple, ma ọ bụ ilele ihe nkiri kachasị ọhụrụ nke usoro ihe nkiri Modern Family, nke bụ esere foto naanị iji Apple ngwaọrụ.

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