Mechie mgbasa ozi

Mmekọrịta ihe karịrị afọ iri atọ dị n'etiti Apple na ụlọ ọrụ mgbasa ozi TBWAChiatDay, bụ nke nwere ike ịmepụta ọtụtụ mgbasa ozi akụkọ ifo, akwụsịla ịdị n'otu n'ime ọnwa ndị na-adịbeghị anya, ike ya yiri ka ọ na-eji nwayọọ nwayọọ na-ebelata. Apple na-ekepụta otu mgbasa ozi nke ya, nke ọ chọrọ iweghachi ọkụ na ebe TV ya ...

Magazin ahụ webatara ozi banyere mgbanwe nke atụmatụ mgbasa ozi Bloomberg na n'ịtụle ihe omume nke ọnwa ndị na-adịbeghị anya, nke a abụghị ihe ijuanya. Dị ka ekpughere site na ikpe dị n'etiti Apple na Samsung, onye isi ahịa ahịa Phil Schiller kwụsịrị inwe mmasị na mmekorita ya na onye ọrụ ogologo oge, ụlọ ọrụ TBWAChiatDay ọtụtụ ọnwa gara aga.

Iji Tim Cook na mmalite 2013 Schiller n'ụzọ nkịtị o dere: "Anyị nwere ike ịmalite ịchọ ụlọ ọrụ ọhụrụ." Schiller kọwara onye isi ya na, ka ọ na-agbalịsi ike, ụlọ ọrụ ahụ enwekwaghị ike ịnapụta ihe Apple chọrọ n'aka ya. N'oge ahụ, Apple nwere nsogbu karịsịa na mwakpo nke Samsung, nke malitere ịmepụta mgbasa ozi dị irè, na onye nrụpụta iPhone enweghị ike ịzaghachi ha. N'ihe dịtụ Ya mere mgbanwe dị nkọ wee were ọnọdụ n'etiti Schiller na James Vincent, n'oge onye isi nke Media Arts Lab nkewa, ogwe aka nke TBWA na-ejere Apple ozi naanị.

Ya mere, ụlọ ọrụ California malitere ịhazi onwe ya n'ụzọ nke ya. Apple na mberede mepụtala otu mgbasa ozi na-emepụtalarị ọtụtụ mgbasa ozi, onye na-ekwuchitere ụlọ ọrụ Amy Bessette kwadoro. Ebe na-egosipụta ịdị nro nke iPad Ikuku, mgbasa ozi uri ọzọ na iPad Air ọbụna mgbasa ozi ole na ole na-adịbeghị anya, nke Apple n'onwe ya mepụtara na-enweghị enyemaka nke ụlọ ọrụ mpụga, ọ bụ ezie na nkwado ya na Media Arts Lab adịghị agwụ agwụ.

Ma ọ dịkarịa ala site n'echiche ndị ọrụ, a ga-ejikọta ìgwè mgbasa ozi abụọ ahụ, bụ ndị kwesịrị ka ha na-asọrịta mpi maka onye ga-emepụta mgbasa ozi ka mma. Apple goro Tyler Whisnand site na Media Arts Lab ka ọ duga ngalaba okike na Cupertino, ebe onye isi egwu David Taylor kwagara, ụlọ ọrụ apụl ga-enweta ọtụtụ ndị agha ochie nwere ahụmahụ sitere na ụwa mgbasa ozi.

Imekọ ihe ọnụ na mpụga gị n'ụlọnga, nke kere ihe atụ ugbu a-akụkọ ifo mkpọsa "Orwellian" maka Apple na 1984, eleghị anya malitere ịgbawa obere oge ka Steve Jobs nwụsịrị. Ọ maara onye nchoputa ụlọ ọrụ ahụ Jay Chiato kemgbe mmalite 80s wee soro James Vincent ahụ a kpọtụrụ aha na-emekọrịta nke ọma, onye nwere ihe ịga nke ọma n'ịsụgharị ọhụụ ọrụ ka ọ bụrụ mgbasa ozi. Otú ọ dị, mgbe ọrụ nwụsịrị, ọ naghịzi enwe ike imeju ihe Schiller chọrọ, bụ onye o kwuru na enweghi ọhụụ doro anya nke ahịa dịka Ọrụ. Naanị oge ga-egosi ma ndị otu Apple ga-enwe ike dochie ọrụ obi ike na mkpebi doro anya.

Isi mmalite: Bloomberg
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