Michal Ždanský Apple taa kwadoro ịzụrụ ụlọ ọrụ nyocha mgbasa ozi mgbasa ozi Topsy Labs. Topsy bụ ọkachamara n'ịtụle netwọk mmekọrịta Twitter, ebe ọ na-enyocha usoro nke okwu ụfọdụ. Dịka ọmụmaatụ, ọ nwere ike ịchọpụta ugboro ole a na-ekwu banyere ihe e nyere (tweeted), onye bụ onye nwere mmetụta n'ime okwu ahụ, ma ọ bụ ọ nwere ike ịlele irè mkpọsa ma ọ bụ mmetụta nke ihe omume.
Topsy bụkwa otu n'ime ụlọ ọrụ ole na ole nwere ike ịnweta API agbatịkwu nke Twitter, ya bụ n'uju zuru oke nke tweet ebipụta. Ụlọ ọrụ ahụ wee nyochaa data enwetara wee ree ya ndị ahịa ya, nke gụnyere, dịka ọmụmaatụ, ụlọ ọrụ mgbasa ozi.
O dochaghị anya ka Apple na-ezube iji ụlọ ọrụ zụrụ, Wall Street Journal Otú ọ dị, ọ na-ekwu banyere a ga-ekwe omume agbatị-na music gụgharia ọrụ iTunes Radio. Site na data sitere na Topsy, ndị na-ege ntị nwere ike, dịka ọmụmaatụ, nweta ozi gbasara egwu ndị ama ama ugbu a ma ọ bụ ndị na-ese ihe a na-ekwu maka ya na Twitter. Ma ọ bụ enwere ike iji data ahụ soro omume onye ọrụ yana mgbasa ozi ebumnuche ka mma ozugbo. Ka ọ dị ugbu a, Apple enweela ihe ọjọọ na mgbasa ozi, mbọ ya iji nweta ego n'efu site na iAds achọtabeghị nzaghachi dị ukwuu n'aka ndị mgbasa ozi.
Apple kwụrụ ihe dị ka nde dollar 200 (ihe dị ka ijeri okpueze anọ) maka nnweta ahụ, ọnụ na-ekwuchitere ụlọ ọrụ ahụ kwuru okwu ọkọlọtọ banyere ịzụrụ ya: "Apple na-azụta obere ụlọ ọrụ teknụzụ site n'oge ruo n'oge, anyị anaghịkwa ekwu maka ebumnuche ma ọ bụ atụmatụ anyị. "
